Executive Bio - Alex Betancur

Online Executive Driving Revenue, Growth & Profitability

15 years of experience in developing multi channel e-commerce initiatives spanning the entertainment, retail, and direct marketing industries. Proven track record in the strategic development and execution of web-based businesses reflects a constant drive for excellence, a keen personal interest in emerging technology, innate problem solving abilities and strong leadership skills.

 
 

Co-Founder and Partner                                                           2009 - Present

   Jump Ramp Ventures

Founded in 2009, Jump Ramp Ventures is a business acceleration firm specializing in developing partnerships with direct-to-consumer businesses to help drive revenue to their online channel. The company identifies and partners with market leaders who are interested in accelerating their online marketing and distribution. Jump Ramp Ventures also identifies underserved products to transform them into successful businesses. Jump Ramp Ventures is led by seasoned executives, former general managers and online entrepreneurs focused on building and growing online businesses while delivering the bottom-line results partners will need to thrive in today’s economy.


GM PCH Online Network                                                              2006 - 2009

   Publishers Clearing House

Recognized leader in sweepstakes marketing on the Internet through value-based magazines and merchandise offers, rich promotions, and sweepstakes excitement selling well over $600 million in general merchandising.


PCH Online Network – a network of winning sites – is the Web destination for Publishers Clearing House. The PCH Online Network expands PCH’s role as a leading multi-channel direct marketer of value-based consumer products and magazines. The company promotes a wide variety of products within multiple robust sites that provide site visitors with a chance to win valuable sweepstakes prizes. The result is a highly trafficked marketplace that offers cost-efficient partnerships and generates substantial numbers of qualified leads.


With more than 5 million unique visitors monthly within the PCH Online Network, the company is continually expanding its existing group of Web properties, which now include sites such as PCHGames.com, PCHLotto.com, PCHTrivia.com and PCHTV.com.


In addition, the company has recently launched two Apple iPhone applications PCH Slots and PCH Trivia.


Senior Vice President, E-Commerce                                            2001 - 2006

   Redcats USA a Division of PPR

Leader in home shopping that stands at the forefront of fashion, design, and e-commerce;

Redcats is the direct mail arm of PPR, a $12 billion French luxury goods and retail distribution company that operates in 28 different countries including brands such as Gucci and Yves Saint Laurent in luxury and retailer and catalog

Redcats USA’s apparel brands include Avenue, Woman Within, Jessica London, Roaman’s, KingSize, BrylaneHome and, OneStopPlus.com,

The Sportsman’s Guide, and The Golf Warehouse. Redcats’ European brands include La Redoute, La maison de Valérie, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos.

It sells in 30 countries and had 2008 revenue of €3.69 billion (US$5.18 billion), of which 42.2% were Internet sales.


Vice President, Online                                                                  1998 - 2001

   Urban Brands

Specialty retailer Ashley Stewart and the Marianne chain of women's plus-sized clothiers. Ashley Stewart, which is geared towards African-Americans, runs 200-plus storefronts.

Marianne caters to the Latina community, has about 80 stores in the US, Puerto Rico, and the Virgin Islands.

100% Girls 52 stores throughout the country that cater to the urban “tween” girls with an online entertainment presence that drove to the retail stores.


Director, Online Operations                                                         1997 - 1998

   Starmedia, Periscopio

A leading Latin Internet brand. The first pan-regional Internet portal for Spanish and Portuguese speaking audiences.

In total, StarMedia raised over $500 million in a series of private and public offerings, reaching a market capitalization of over $3.8 billion dollars at its peak. StarMedia is now owned by France Telecom, serving "more than 24 million" Hispanic Internet users per month.

StarMedia, acquired by France Telecom in 2002, is a free-to-web global service connecting Spanish-speakers through the Internet as well as providing consumers relevant and extensive information and services.

StarMedia has local operations in Colombia, Mexico, Peru, Spain and throughout the United States (Los Angeles, Miami and New York)


Senior Product Manager, Online                                                  1996 - 1997

   Starpoint Solutions

Global pioneer in internet consulting with high-profile clients Merrill Lynch, Ogilvy, iVillage, Edward Jones, Citigroup


Online Product Manager                                                               1996 - 1997

   I.M.A.G.E. Inc


New York City based design and system integration company


Lieutenant, Infantry                                                                      1987 - 1995

   United States Army


U.S. Army Lieutenant, Infantry
Middle East, Latin America, Europe
Final tour with 11th Special Forces.

Education

Ramapo State College of New Jersey                                                   1995

Bachelor of Arts, Literature, Latin American


Advisory Boards

Citrix - Customer Advisory Board                                                2001 - 2004

Microsoft - Retail Customer Advisory Board                               2002 - 2006

Akamai - Customer Advisory Board                                             2001 - 2006

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